RT journal article
T1 La belleza y la salud como conceptos centrales de la publicidad de culto al cuerpo en España
T2 Beauty and health as central concepts in advertising body cult in Spain
A1 Meléndez González-Haba, Guadalupe
A1 Carrillo Durán, Mª Victoria
A2 Marketing y Comunicación
K1 Publicidad
K1 belleza
K1 culto al cuerpo
K1 salud
K1 Advertising
K1 beauty
K1 body cult
K1 health
AB Television as a means of mass communication and advertising as a fundamental element inits configuration, build a system of transmission of values and ways of life, also in those aspects that have todo with body care and beauty, without it being clear which concepts it is related to or which ones have morerepresentation, as well as being contents that can have a high impact on viewers. Objectives: To observethe relationship between health and beauty, as well as to find out if there are any other areas not covered bythe existing literature. Methodology: Content analysis applied to a sample of 1054 advertisements broadcaston Spanish generalist television in April, May and June 2020, a period with high television audience figures.Results: Body cult advertising focused on health occupies a significant percentage of the total sample and anew sphere appears that has to do with the perfection of bodies. Conclusions: Health is positioned as a keyelement in this type of advertising, presenting itself as a new representation of the expression of the beauty ofbodies.
PB Universidad Carlos III de Madrid
SN 1989-9882
YR 2024
FD 2024
LK http://hdl.handle.net/10498/35630
UL http://hdl.handle.net/10498/35630
LA spa
DS Repositorio Institucional de la Universidad de Cádiz
RD 12-nov-2026