RT journal article T1 La economía circular en los procesos productivos: una fuente de sostenibilidad para crear valor en el sector pesquero T2 The circular economy in production processes: a source of sustainability to create value in the fishing sector A1 Maldonado Niño, Lissette Gabriela A1 Cervera Paz, Ángel A2 Organización de Empresas K1 Environmental differentiation strategy K1 fish farming sector K1 sustainable development objectives K1 value generation K1 circular economy K1 Estrategia ambiental de diferenciación K1 sector Piscícola K1 objetivos de desarrollo sostenible K1 generación de valor K1 economía circular AB ntroduction: In the fish farming sector, the implementation of sustainable practices can generate economic, social and environmental value, through the reuse of waste, diversification of other by-products, contributing to the Sustainable Development Goals (SDGs). The objective:to analyze competitive environmental strategies for differentiation; as a commitment to the circular economy (C.E.) in the fishing sector, which contribute to reasonable fishing, integrated use, waste valorization and environmentally friendly renewable energies. Methodology:a documentary and descriptive approach is used, with a qualitative method of bibliographic reviews in Wos, Scopus and Google academic databases. Results:to contribute to the sector from the ecological resilience with this model to the competitiveness and environmental sustainability in its productive processes. This will produce lower costs, long-term surpluses, greater profitability and opportunities forvalue creation, employability, strengthening of the fish farming sector and social benefits in terms of improved quality of life. Discussion:this model is based on environmental, social and governance challenges, which require strategic alliances to mitigate environmental factors that affect viability and profitability in the fishing sector; with a holistic perception of risks and opportunities and how they impact business and social sustainability. PB Epsir SN 2529-9824 YR 2024 FD 2024-07-19 LK http://hdl.handle.net/10498/35920 UL http://hdl.handle.net/10498/35920 LA spa DS Repositorio Institucional de la Universidad de Cádiz RD 05-nov-2026