RT journal article
T1 Towards a happy, creative and social higher education institution: The case of non-profit marketing and business creation subjects at the university of cadiz
A1 Ravina Ripoll, Rafael
A1 Núñez-Barriopedro, Estela
A1 Galiano Coronil, Araceli
A1 Tobar-Pesantez, Luis-Bayardo
A1 Tobar
A2 Marketing y Comunicación
A2 Organización de Empresas
K1 Historical debate
K1 Happiness
K1 Teaching Innovation Strategy
K1 Collaborative Learning
AB One of the social responsibilities university professors of a Marketing class should have is to provide their students basic knowledge about the history of companies, marketing, etc. Therefore, some professors from the University of Cádiz who taught Non-Profit Marketing and Business Creation during the first semester of the 2017 academic period created a collaborative teaching approach based on historical debates related to these two classes. The election of this pedagogical tool is justified since it is widely used by prestigious universities such as Oxford and Harvard to promote happiness and creativity in students by developing reflective thought, oratory, teamwork, emotional intelligence and Aristotelian dialogue. The obtained results are expected to encourage the implementation of historical debates in other Spanish faculties.
SN 1528-2651
YR 2019
FD 2019
LK http://hdl.handle.net/10498/36024
UL http://hdl.handle.net/10498/36024
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 09-nov-2026