RT book part
T1 Ethnography and ethnographic methods  in Specialized Communication
A1 Bocanegra Valle, Ana María
A2 Filología Francesa e Inglesa
K1 ethnography
K1 specialized communication
K1 autoethnography
K1 textography
K1 digital ethnography
K1 linguistic ethnography
AB This chapter provides an overview of ethnography as an emerging method that researchers can employ to examine specific cultural practices of social groups in specialized communication settings. Section 2 discusses core concepts and issues in ethnographic research. Section 3 explores the different approaches to ethnography that prevail in extant literature. Section 4 reviews a selection of specialized communication studies to showcase the opportunities in the field. The chapter concludes with some pointers for further action.
PB DeGruyter Mouton
YR 2025
FD 2025-05
LK http://hdl.handle.net/10498/36446
UL http://hdl.handle.net/10498/36446
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 12-nov-2026