RT book part T1 Game Theory and Happiness Management A1 Almorza Gomar, David A1 Ravina Ripoll, Rafael A1 Galiano Coronil, Araceli A1 Popescu, Cristina Raluca Gh. A2 Estadística e Investigación Operativa A2 Marketing y Comunicación A2 Organización de Empresas K1 cooperative games K1 game theory K1 prisoner’s dilemma K1 stag hunt K1 friend or foe K1 education K1 happiness matrix K1 happiness management AB This chapter proposes to introduce game theory as a cross- cutting subject inuniversity studies of economics and business given the fundamental role that game theoryplays in economics. This fact is contrasted with the Nobel Prize winners in economics inrecent years for their studies in game theory. This chapter introduces game theory throughhappiness management. We will consider a group of university students that just passeda seminary about happiness management. At this moment, we are going to present andintroduce game theory. With this objective, the happiness matrix constructs to seek themaximum joint happiness, defined in the text as the optimal solution. At the same time,several axioms for solving bimatrix problems are introduced only as definitive conclusionsfrom what they learnt about happiness management. This procedure introduces and solvesknown problems related to game theory. From now on, we will present the game matrixand cooperative and non- cooperative games. Ultimately, our students can move fromhappiness management to game theory quickly. PB Peter lang SN 978- 3- 0343- 5242- YR 2025 FD 2025-09 LK http://hdl.handle.net/10498/37624 UL http://hdl.handle.net/10498/37624 LA eng DS Repositorio Institucional de la Universidad de Cádiz RD 06-nov-2026