RT journal article
T1 TikTok as a communication and information tool for Spanish local councils
A1 Arévalo Salinas, Alex Iván
A1 García López, Marcial
A1 Blanco-Morett, Álvaro
A1 Simancas González, Esther
A2 Marketing y Comunicación
K1 Communication tools
K1 Exploratory analysis
K1 Social-networking
K1 Video-clips
AB TikTok is a fast-expanding video clip platform, currently ranked as the sixth most popular social networking site as to user numbers. Public administrations can use this platform to promote dialogue with the citizenry as regards transparency, accountability and territorial management. As this is a recent object of study, an exploratory analysis is performed here on the use to which Spanish local councils put TikTok, with an eye to exploring how they leverage it as a communication and information tool when attempting to promote interaction with their audiences. The study sample was created by running keyword searches on the platform. A content analysis was then performed on a corpus of 84 accounts and the 61 most viewed videos. Judging by the number of accounts created and videos posted during the study timeframe, Spanish local councils seldom use TikTok. Broadly speaking, neither do the videos created by them have a high impact, in view of the quantitative indicators, nor do they adopt policies aimed at encouraging citizen participation and generating a dialogue with the citizenry in different contexts, such as posing discussion questions or resorting to citizens as an information source.
PB Elsevier
SN 0160-791X
YR 2025
FD 2025
LK http://hdl.handle.net/10498/37883
UL http://hdl.handle.net/10498/37883
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 10-nov-2026