RT journal article T1 Container Traffic in the Colombian Caribbean: A Competitiveness Analysis of the Port of Santa Marta Through a Technical–Economic Combination Framework A1 Pabón Noguera, Adriana A1 Cerbán Jiménez, María del Mar A1 Ruiz Águilar, Juan Jesús A2 Economía General A2 Ingeniería Industrial e Ingeniería Civil K1 competitiveness K1 container terminal K1 Colombian Caribbean ports K1 Santa Marta K1 efficiency AB The Port of Santa Marta, located on Colombia’s northern Caribbean coast,plays a vital role in the country’s maritime trade, particularly in the export of agriculturaland perishable goods. This raises the question: how competitive is Santa Marta’s containerterminal compared to national and regional ports, and what strategic factors shape itsperformance within the Colombia and Latin American maritime logistics system? Methods:This study evaluates the port’s competitiveness by applying Porter’s Extended DiamondModel. A mixed-methods ap-proach was employed, combining structured surveys andinterviews with port stakeholders and operational data analysis. A competitiveness matrixwas developed and examined using standardized residuals and L1 regression to identifycritical performance gaps and strengths. Results: The analysis reveals several competitive advantages, including the port’s strategic location, natural deep-water access, andadvanced infrastructure for refrigerated cargo. It also benefits from skilled labour andproximity to global shipping routes, such as the Panama Canal. Nonetheless, challengesremain in storage capacity, limited road connectivity, and insufficient public investmentin hinterland infrastructure. Conclusions: While the Port of Santa Marta shows strongmaritime capabilities and spe-cialized services, addressing its land-side and institutionalconstraints is essential for positioning it as a resilient, competitive logistics hub in the LatinAmerican and Caribbean region. PB MDPI SN 2305-6290 YR 2025 FD 2025-06-27 LK http://hdl.handle.net/10498/38053 UL http://hdl.handle.net/10498/38053 LA eng DS Repositorio Institucional de la Universidad de Cádiz RD 10-may-2026