RT journal article T1 Improving Coastal Urban Flood Risk Management in San Francisco de Campeche, México T2 Mejorando la Gestión del Riesgo por Inundaciones en Zonas Urbanas Costeras en San Francisco de Campeche, México A1 Cruz Benítez, Enriqueta del Carmen A1 Rivera Arriaga, Evelia A1 Williams Beck, Lorraine A. A1 Posada Vanegas, Gregorio A1 Ramos Miranda, Julia A1 Agraz Hernández, Claudia M. A1 Peña Puch, Angelina del C. K1 Climate change K1 floods K1 adaptation K1 risk management K1 sustainable development objectives AB The aim of this paper is to address people’s perceptionand conduct facing related climate change effects, andhow these will improve education, sensibilization, decision-making, and resilience in coastal zones. As a coastalcity, San Francisco de Campeche, México (SFC) is innately vulnerable to the effects of climate change. Given thisproblem, life experiences, opinions, needs and proposaldata collections provide a social diagnosis about how people perceive and act, when faced with climate adverse consequences, to enhance their resilience capacity. Our methodological approach used qualitative and quantitativemethods to better understand people, the social systems’nature, and how those integrating factors play key rolesin and have decisive influences over constantly changingquotidian life ways to transform those data into publicpolicies and strategies that link environmental changes with social adaptation actions through applying 113 interviews. We also identified the floodable zones of SFC usingliterature and maps and a field guideline to describe each zone. Derived from those natural and cultural figures information we designed SFC’s Action Climate Program (ACP). This agenda directly addresses “Climate Action” sustainabledevelopment’s objective 13, target 3, by offering environmental education strategies and community collaboration andparticipation for design public policies and decision-making processes for coastal management resilience. We concludethat correctly implementing this program will improve people’s capacity to respond and adapt to climate change effects.Moreover, active participation in decision making processes offers a second corollary to empower people to reduce risksthat resolve nagging socio environmental issues in their coastal communities. PB IBERMAR SN 2304-0963 YR 2025 FD 2025-10-08 LK http://hdl.handle.net/10498/38118 UL http://hdl.handle.net/10498/38118 LA eng DS Repositorio Institucional de la Universidad de Cádiz RD 10-may-2026