RT journal article
T1 From Corporate Activism to “Dark PR:” Corporate Discourses and Their Influence on Public Opinion in the Digital Society
A1 Rodríguez Fernández, Leticia
A1 Ennis, Grant
A2 Marketing y Comunicación
AB From Corporate Activism to “Dark PR:” Corporate Discourses and Their In-fluence on Public Opinion in the Digital Society Traditionally   the   best-practice   corporate   communications   strategy   has  been  for  companies  to  remain  neutral  with  respect  to  social  and  political  issues.  Milton  Friedman’s  well-known  1970  article,  A  Friedman  doctrine:The social  responsibility  of  business  is  to  increase  its  profits,  famously  prescribed  that  businesses should refrain from promoting social causes, and even condemns the practice writing: “The use of the cloak of social responsibility, and the nonsense spoken in its name by influential and prestigious businessmen, does clearly harm the foundations of a free society”
PB Universitat Ramon Llull
SN 1138-3305
YR 2025
FD 2025-05-26
LK http://hdl.handle.net/10498/39021
UL http://hdl.handle.net/10498/39021
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 08-nov-2026