RT journal article T1 Has the Spanish non-financial information regulation become a socially accepted norm?: Special emphasis on the road passenger transport sector A1 Andrades Peña, Francisco Javier A1 Martínez Martínez, Domingo A1 Biedma López, Estíbaliz A1 Larrán Jorge, Manuel A2 Economía Financiera y Contabilidad K1 Normativity K1 Road passenger transport sector K1 Spain K1 Qualitative research K1 Sustainability reporting AB The main goal of this paper is to evaluate the impact of Spanish Non-Financial Information (NFI) regulation on the processes driving sustainability reporting (SR) in becoming a social norm in Spain. The focus is placed specifically on the road passenger transport sector.We employ a qualitative approach by combining various data sources, primarily interviews and documents.Our research indicates that the number of reporting companies from the Spanish road passenger transport sector has increased over time, primarily due to the coercive pressure exerted by the Spanish NFI regulation. However, we have found that this regulation does not conform to the prevailing practices and standards. Moreover, the socio-political context surrounding the law's launch hindered its effectiveness as an instrument of change in the SR activity. Consequently, the Spanish NFI regulation has not become a socially accepted norm in Spain, particularly among road passenger transport companies.This paper makes several important contributions to the existing literature. First, it explores how socio-political, cultural, and historical factors impact SR activities. Second, it utilizes the concept of normativity, as developed by Bebbington et al. (2012), to provide deeper theoretical insights into the dynamic processes involved in the institutionalization of SR within a specific field. PB Emerald Publishing Limited SN 1839-5473 YR 2026 FD 2026-02-24 LK http://hdl.handle.net/10498/39112 UL http://hdl.handle.net/10498/39112 LA eng DS Repositorio Institucional de la Universidad de Cádiz RD 08-nov-2026