RT journal article
T1 Data security and privacy in the tourist industry: challenges arising from the use of artificial intelligence and big data. A review of the literature
A1 Montañés del Rio, Miguel Ángel
A1 Rodríguez Cornejo, Vanessa María
A2 Organización de Empresas
K1 Literature review
K1 Tourism
K1 Big Data
K1 Artificial Intelligence
K1 Data security
AB The increasing adoption of Artificial Intelligence (AI) and Big Data (BD) in thetourism industry has raised growing concerns about data privacy and security.Tourism organizations are increasingly using these technologies to better understandtourists, personalize experiences, and support business decision-making. However,this trend also creates significant ethical and legal challenges related to thecollection, storage, and processing of personal data. In this context, two key aspectsbecome especially important: education and transparency. Tourists should beinformed not only about the benefits of AI and BD, but also about the potentialrisks associated with their use. Likewise, tourism organizations must be transparentregarding how tourist data are collected and used, while also offering users greatercontrol over their privacy. To address these issues, this study conducts a systematicliterature review to examine the current state of research on data security andprivacy in tourism within the context of AI and BD implementation. Relevantstudies will be identified through searches in Web of Science and Scopus usingpredefined keyword combinations and inclusion criteria. The findings will providevaluable implications for both academic research and tourism management practice.
PB Taylor & Francis
SN 1351-1610
YR 2026
FD 2026-06-10
LK http://hdl.handle.net/10498/39752
UL http://hdl.handle.net/10498/39752
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 07-nov-2026