RT journal article
T1 Artificial intelligence in eight Spanish-speaking countries: a cluster analysis of news media coverage on Instagram (2013–2024)
A1 Barredo Ibáñez, Daniel
A1 Hess, Agnieszka
A1 Palomino-Flores, Paola
A1 Caro Castaño, Lucía
A2 Marketing y Comunicación
K1 Artificial intelligence
K1 media outlets
K1 news
K1 instagram
K1 Ibero-America
AB Artificial intelligence presents both potential benefits and significant challenges across various public domains, which explains the growing media attention it has received. Building on framing theory, this study explores the clusters associated with media coverage of AI on Instagram by major news outlets in eight Spanish-speaking countries: Argentina, Chile, Colombia, Ecuador, Mexico, Peru, Spain and Venezuela. To this end, we analyzed 9,776 news items published between 2013 and 2024 by 1,200 media outlets on Instagram, a key platform for capturing audience attention in contemporary media ecosystems. Possibly influenced by the characteristics of this platform, the findings reveal a predominantly positive tone in AI-related coverage. This aligns with previous research showing that media portrayals of AI tend to be largely optimistic, often emphasizing its benefits despite emerging critical perspectives. Moreover, despite the shared language, notable differences emerge between Spain and the Latin American countries analyzed. To account for these differences, our model identifies three key factors shaping AI coverage: regulatory frameworks and cultures, socioeconomic, educational and political contexts, and journalistic cultures.
PB Taylor & Francis
SN 2331-1983
YR 2026
FD 2026-07-12
LK http://hdl.handle.net/10498/40086
UL http://hdl.handle.net/10498/40086
LA eng
NO This publication is part of the project PID2023-153339NA-I00, funded by MICIU/AEI/ 10.13039/501100011033 and by ERDF/EU.
DS Repositorio Institucional de la Universidad de Cádiz
RD 21-sep-2026