RT journal article
T1 Community-Based Urban Storytelling and Documentary: The Potential of Digital Placemaking Tools
A1 Fernández-Ossó Fuentes, Maria
A1 Saenz de Santa María Torralba, Carlos
A2 Marketing y Comunicación
K1 digital placemaking
K1 participatory documentary
K1 place branding
K1 digital storytelling
K1 advertising communication
K1 digital marketing
AB This article examines the evolution of digital-era documentary practice, focusing onthe intersection of participatory documentary, digital storytelling, and digital placemaking. It investigates how digital technologies mediate the symbolic construction of a territory, shifting thecommunity’s role from passive subjects to active “filmmakers” and co-authors of urban narratives.The study addresses authorship, the role of mobile platforms in place branding, and ethical challenges like algorithmic bias and homogenisation. The research adopts a mixed-methods approach,utilising global questionnaires and semi-structured interviews with international experts (N = 27)in digital culture, place branding, and interactive media to ensure a comparative perspective. Resultsintroduce the “participatory city model”, where residents act as content producers, transforming placebranding from a top-down product into an organic narrative. Mobile apps serve as vital bridgesbetween physical and digital spaces, enhancing community attachment. The study identifies risksand concludes that effective digital placemaking must be a bottom-up process prioritizing authentic,diverse voices over “Instagram-worthy” curated images.
PB Towarzystwo Naukowe KUL & Katolicki Uniwersytet
SN 0137-4176
YR 2026
FD 2026-08-12
LK http://hdl.handle.net/10498/40162
UL http://hdl.handle.net/10498/40162
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 05-nov-2026