RT journal article
T1 Reflexive inferences in advertising
T2 Inferencias reflexivas en publicidad
A1 Merino Ferradá, María del Carmen
A2 Filología Francesa e Inglesa
K1 advertisements
K1 relevance theory
K1 reflexive Inferences
K1 garden-path utterances
K1 anuncios
K1 teoría de la relevancia
K1 inferencias reflexivas
K1 enunciados retroactivos.
AB Advertisements are soubiquitous nowadays that capturing theaddressee’s attention and maintaining itlong enough for them to be fullyprocessed have become fundamentalobjectives for advertisers. Employingspecific strategies in the design of theadvertisement contributes efficiently toachieving these goals, getting theaudience not only to attend thestimulus but also to process it in certainways favourable for the advertiser. Weargue that Relevance theory, anapproach to communication built on amassively modular view of cognition,offers the right tools to explain thenature of the interpretative processesin verbal comprehension. Knowledge ofthe relevance-based reflexiveinferential procedures involved inutterance interpretation allowsadvertisers to foresee the addressee’sprocessing behaviour, giving them thepossibility to control it in a such a waythat the intended interpretative effectsare achieved in the desired way.
PB Cádiz: Universidad de Cádiz, Servicio de Publicaciones
SN 1133682x
YR 2009
FD 2009-01-01T00:00:00Z
LK http://hdl.handle.net/10498/9893
UL http://hdl.handle.net/10498/9893
LA eng
DS Repositorio Institucional de la Universidad de Cádiz
RD 05-nov-2026