TY  - THES 
A3  - Eizaga Rebollar, Bárbara
AU  - Calleja Olmedo, Ignacio
A4  - Filología Francesa e Inglesa
PY  - 2014
UR  - http://hdl.handle.net/10498/17376
AB  - Advertising is nowadays everywhere in this consumer society. We are constantly being persuaded and manipulated without even noticing it. This work aims to study advertising from a relevance-theoretic perspective to prove that this theory can be...
LA  - eng
KW  - Implicature
KW  - Explicature
KW  - Relevance Theory
KW  - Overt communication
KW  - Covert communication
KW  - Persuasion
KW  - Advertising
KW  - Gender images
KW  - Stereotypes
TI  - Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach
T2  - Estereotipos de género en la publicidad a través de la teoría de la relevancia
M3  - bachelor thesis
ER  -