TY - GEN AU - Quero Gervilla, María José PY - 2018 SN - 1577-1172 UR - http://hdl.handle.net/10498/22195 AB - In the current leisure market, the concept of “being good” is no longer sufficient. Beyond what can or cannot be qualified as such in the cultural environment, the market structure has changed in such a way that organisations which are not capable... LA - eng PB - Editorial UCA TI - Cultural communication DO - 10.25267/Periferica.2018.i19.15 ER -