TY - THES A3 - Lorenzo Gómez, José Daniel AU - Leal García, Alberto A4 - Organización de Empresas PY - 2020 UR - http://hdl.handle.net/10498/23567 AB - In order to realize the importance and the prominence of family firms around the world, this project has been carried out. For this purpose, relevant data from recognized institutions and authors has been gathered. Without doubts, family firms differ... AB - La importancia de las empresas familiares en el contexto internacional es tangible. En aras de demostrar dicha relevancia, se ha recopilado datos de diferentes organizaciones y autores de prestigio sobre esta materia. Sin duda, las empresas familiares... LA - eng KW - family firm KW - Mercadona KW - competitive advantage KW - familiness TI - Conceptual and comparative analysis of the competitive advantages in family firms: The case of Mercadona T2 - Análisis conceptual y comparativo de las ventajas competitivas en las empresas familiares: El caso de Mercadona M3 - bachelor thesis ER -