TY  - GEN 
AU  - Sánchez-Núñez, Pablo
AU  - Cobo Martín, Manuel Jesús
AU  - De las Heras-Pedrosa, Carlos
AU  - Peláez, José Ignacio
AU  - Herrera-Viedma, Enrique
A4  - Ingeniería Informática
PY  - 2020
SN  - 2169-3536
UR  - http://hdl.handle.net/10498/23610
AB  - In the last decade, the advertising industry has experienced a quantum leap, powered by recent advances in neuroscience, a large investment in artificial intelligence, and a high degree of consumer expertise. Within this context, opinion mining,...
LA  - eng
PB  - IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC
KW  - Advertising
KW  - Sentiment analysis
KW  - Bibliometrics
KW  - Organizations
KW  - Registers
KW  - Indexes
KW  - Computer science
KW  - Advertising research
KW  - bibliometrics
KW  - communication
KW  - consumer behavior
KW  - emotion understanding
KW  - opinion mining
KW  - science mapping analysis
KW  - SciMAT
KW  - sentiment analysis
KW  - VOSviewer
KW  - Web of Science (WoS)
TI  - Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
DO  - 10.1109/ACCESS.2020.3009482
ER  -