TY  - GEN 
AU  - Jiménez-Marín, Gloria
AU  - Elías Zambrano, Rodrigo
AU  - Galiano Coronil, Araceli
AU  - Ravina Ripoll, Rafael
A4  - Marketing y Comunicación
A4  - Organización de Empresas
PY  - 2021
SN  - 1996-1073
UR  - http://hdl.handle.net/10498/24901
AB  - Strategic and tactical factors come into play in shop competitiveness where, in addition to the products sold, other marketing mix variables must also be considered. There are also subjective factors, such as perceptions through the senses. This...
LA  - eng
PB  - MDPI
KW  - Industry 4.0
KW  - sensory marketing
KW  - COVID-19
KW  - retail
KW  - merchandising
TI  - Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis
DO  - 10.3390/en14071966
ER  -