TY  - GEN 
AU  - Gómez Carmona, Diego
AU  - Cruces Montes, Serafín Jesús
AU  - Marín Dueñas, Pedro Pablo
AU  - Serrano Domínguez, César
AU  - Paramio Leiva, Alberto
AU  - Zayas García, Antonio
A4  - Marketing y Comunicación
A4  - Psicología
PY  - 2021
SN  - 0718-1876
UR  - http://hdl.handle.net/10498/25403
AB  - The nature of e-commerce prevents the perception of the intrinsic and sensory attributes of wine. In the virtual environment, visual cues allow consumers to perceive the product, determine their attitude and form a preference. Users will choose one...
LA  - eng
PB  - MDPI
KW  - eye/tracking
KW  - transparent bottle
KW  - labelled bottle
KW  - advertising effectiveness
TI  - Do You See It Clearly? The Effect of Packaging and Label Format on Google Ads
DO  - 10.3390/jtaer16050093
ER  -