TY  - GEN 
AU  - Sanz Marcos, Paloma
AU  - González-Oñate, Cristina
AU  - Jiménez-Marín, Gloria
A4  - Marketing y Comunicación
PY  - 2021
SN  - 1697-8293
UR  - http://hdl.handle.net/10498/25583
AB  - This paper intends to carry out an investigation about the development of the creative competence during the formation on the university degree of Advertising and Public Relations. Specifically, it seeks to find out if the study and promotion of...
LA  - spa
PB  - ICONO 14
KW  - creatividad
KW  - Publicidad
KW  - Relaciones Públicas
KW  - Competencias
KW  - Grado
KW  - Sector profesional
KW  - Creativity
KW  - Advertising
KW  - Public Relations
KW  - Competencies
KW  - Degree
KW  - Professional Sector
TI  - La competencia creativa entre el alumnado de los grados en Publicidad y Relaciones Públicas en España y su adecuación a las demandas del sector profesional
T2  - The creative competition between the students of the degrees in  Advertising and Public Relations in Spain and its adaptation to  the demands of the professional sector
DO  - 10.7195/ri14.v19i2.1604
ER  -