TY  - GEN 
AU  - Selva Ruiz, David
AU  - Fénix Pina, Desirée
A4  - Marketing y Comunicación
PY  - 2021
SN  - 2386-7876
UR  - http://hdl.handle.net/10498/25722
AB  - The soundtrack music video is an audiovisual format used by the cultural industries of film and music as a commercial communication tool, since it is based on a song from the soundtrack of a film, so that both the artist that performs the song and the...
LA  - eng
PB  - UNIV NAVARRA, SERV PUBLICACIONES
KW  - Music video
KW  - Music video
KW  - cinema
KW  - music industry
KW  - popular culture
KW  - advertising
TI  - Soundtrack Music Videos: The Use of Music Videos as a Tool for Promoting Films
DO  - 10.15581/003.34.3.47-60
ER  -