TY  - GEN 
AU  - Ravina Ripoll, Rafael
AU  - Núñez-Barriopedro, Estela
AU  - Almorza Gomar, David
AU  - Tobar-Pesantez, Luis-Bayardo
A4  - Estadística e Investigación Operativa
A4  - Organización de Empresas
PY  - 2021
SN  - 1664-1078
UR  - http://hdl.handle.net/10498/25747
AB  - The overarching call to action represented by the sustainable development goals (SDGs) calls for new sustainable production and management models. Likewise, in periods of crisis, such as the current COVID-19 pandemic, companies are forced to develop...
LA  - eng
PB  - FRONTIERS MEDIA SA
KW  - happiness management
KW  - brand orientation
KW  - responsible
KW  - sustainable production
KW  - SEM
KW  - values
KW  - norms
KW  - behaviours
TI  - Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production
DO  - 10.3389/fpsyg.2021.727845
ER  -