TY  - GEN 
AU  - Galiano Coronil, Araceli
AU  - Mier-Terán Franco, Juan José
AU  - Serrano Domínguez, César
AU  - Tobar-Pesantez, Luis-Bayardo
A4  - Marketing y Comunicación
PY  - 2021
SN  - 2076-3417
UR  - http://hdl.handle.net/10498/25873
AB  - This paper presents an approach for analyzing the stakeholders from various organizations based on their Facebook activity. On a practical level, the proposed approach has been applied in two of the Non-Governmental Development Organizations (NGDOs)...
LA  - eng
PB  - MDPI
KW  - social network analysis
KW  - NGDO
KW  - stakeholders
KW  - facebook
KW  - communication
TI  - An Approach to Exploring Non-Governmental Development Organizations Interest Groups on Facebook
DO  - 10.3390/app11199237
ER  -