TY  - THES 
A3  - Merino Ferradá, María del Carmen
AU  - Rodríguez Pinto, Cristina
A4  - Filología Francesa e Inglesa
PY  - 2022
UR  - http://hdl.handle.net/10498/26337
AB  - The phenomenon of intertextuality is recurrent not only in literature, but it is also important in
other fields such as advertising because it makes both the advertisement and the product more
attractive for consumers. One of the most remarkable...
LA  - eng
KW  - advertising
KW  - fairy tales
KW  - intertextuality
KW  - Relevance Theory
TI  - Intertextuality and Fairy Tales in Advertising
M3  - bachelor thesis
ER  -