TY  - GEN 
AU  - Caro Castaño, Lucía
A4  - Marketing y Comunicación
PY  - 2022
SN  - 2386-7876
UR  - http://hdl.handle.net/10498/26483
AB  - This paper explores and describes how Colombian and Spanish
young people present themselves on Instagram according to the
social game and the symbolic capital that they infer as normative
from influencers. The methodology used combines the...
LA  - eng
PB  - UNIV NAVARRA, SERV PUBLICACIONES
KW  - Social media
KW  - identity
KW  - influencers
KW  - aspirational work
KW  - self-surveillance
KW  - selfpromotion
KW  - creative industries
TI  - Playing to be influencers: A comparative study on Spanish and Colombian young people on Instagram
DO  - 10.15581/003.35.1.81-99
ER  -