TY  - GEN 
AU  - Gómez Carmona, Diego
AU  - Marín Dueñas, Pedro Pablo
AU  - Cano Tenorio, Rafael
AU  - Serrano Domínguez, César
AU  - Muñoz-Leiva, Francisco
AU  - Liébana-Cabanillas, Francisco
A4  - Marketing y Comunicación
PY  - 2022
SN  - 0959-6526
UR  - http://hdl.handle.net/10498/27507
AB  - The psychological processes that predict behaviour can be influenced by the approaches taken in environmental awareness messages. The persuasiveness generated by different approaches depends on the environmental concern of viewers. The study...
LA  - eng
PB  - ELSEVIER
KW  - Neuromarketing
KW  - Valence
KW  - Environmental concern
KW  - Persuasion
TI  - Environmental concern as a moderator of information processing: A fMRI study
DO  - 10.1016/j.jclepro.2022.133306
ER  -