TY - GEN AU - Gómez Carmona, Diego AU - Paramio Leiva, Alberto AU - Cruces Montes, Serafín Jesús AU - Marín Dueñas, Pedro Pablo AU - Aguirre Montero, Alexander AU - Romero Moreno, Antonio Francisco A4 - Marketing y Comunicación A4 - Organización de Empresas A4 - Psicología PY - 2023 SN - 2212-571X UR - http://hdl.handle.net/10498/28968 AB - The international promotion of wine routes is leading to a growing demand for wine tourism activities. More and more tourists are choosing wine tourism as an option when planning their trips. Although the data are encouraging, little is known about... LA - eng PB - Elsevier KW - Attitude towards wine KW - Loyalty to wine KW - Tourist segmentation KW - Wine attributes KW - Wine tourism experience TI - The effect of the wine tourism experience DO - 10.1016/j.jdmm.2023.100793 ER -