TY  - GEN 
AU  - Elías Zambrano, Rodrigo
AU  - Jiménez-Marín, Gloria
AU  - Galiano Coronil, Araceli
A4  - Marketing y Comunicación
PY  - 2023
SN  - 1696-0270
UR  - http://hdl.handle.net/10498/29351
AB  - Desde la perspectiva del consumidor responsable se considera que parte del sistema de gestión y consumo de la moda
denominada fast fashion tiene como impulso un cierto sentimiento de felicidad conseguido a través de la cultura del objeto....
AB  - From the perspective of the responsible
consumer, it is considered that part of the
management and consumption system
known as fast fashion is driven by a certain
feeling of happiness achieved through
the culture of the object. However, it...
LA  - spa
PB  - Universidad de Sevilla
KW  - comunicación
KW  - felicidad
KW  - gestión
KW  - marketing
KW  - moda
KW  - slow fashion
KW  - sostenibilidad
KW  - Communication
KW  - fashion
KW  - happiness
KW  - management
KW  - marketing
KW  - slow fashion
KW  - sustainability
TI  - Estrategias de marketing social y comunicación de la slow fashion como herramienta de happiness management
T2  - Social marketing strategies and communication of slow fashion as a happiness management tool
DO  - 10.12795/anduli.2023.i23.06
ER  -