TY  - GEN 
AU  - Galiano Coronil, Araceli
AU  - Ortega Gil, Manuela
AU  - Macías Varela, Belén
AU  - Ravina Ripoll, Rafael
A4  - Economía General
A4  - Marketing y Comunicación
A4  - Organización de Empresas
PY  - 2023
SN  - 1865-1984
UR  - http://hdl.handle.net/10498/29391
AB  - This descriptive study aims to identify the most published SDGs by @GlobalGoalsUN, the United Nations' official account for sustainable development goals, and elaborate the segmentation profiles of these messages that promote a more significant impact...
LA  - eng
PB  - Springer
KW  - Climate
KW  - Gender
KW  - Happiness
KW  - SDGs
KW  - Social marketing
KW  - Well-being
TI  - An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
DO  - 10.1007/s12208-023-00369-3
ER  -