TY - GEN AU - Sánchez Jiménez, Miguel Ángel AU - Fernández Alles, María Teresa AU - Mier-Terán Franco, Juan José A4 - Marketing y Comunicación PY - 2019 SN - 0718-0764 SN - 0716-8756 UR - http://hdl.handle.net/10498/29839 AB - This research aims to study the benefits provided by social networks of hotels to users. Innovation activities are very present in the tourism sector, the emergence of social media, which facilitate the creation, editing and exchange of content, allow... LA - spa KW - redes sociales KW - sector hotelero KW - usuarios KW - experiencia KW - beneficios social networks KW - hotel sector KW - users KW - experience KW - benefits TI - Estudio de los Beneficios Percibidos por los Usuarios a través de su Experiencia en las Redes Sociales Hoteleras T2 - Study of the benefits perceived by the users through their experience in the hotel social networks DO - 10.4067/S0718-07642019000100097 ER -