TY  - GEN 
AU  - Castillo Esparcia, Antonio
AU  - Caro Castaño, Lucía
AU  - Almansa-Martínez, Ana
A4  - Marketing y Comunicación
PY  - 2023
SN  - 1386-6710
SN  - 1699-2407
UR  - http://hdl.handle.net/10498/29908
AB  - The social media revolution has affected all areas, including activism. However, there is scepticism about its emancipatory capacity, and it is considered by some to be a distorted form of activism. This article presents a review of the existing...
LA  - eng
KW  - Digital activism
KW  - Social networking sites
KW  - Social media
KW  - Affordances
KW  - Affective publics
KW  - Influencers
KW  - Virality
KW  - Datafication
KW  - Connective action
KW  - Data activism
KW  - Interest groups
KW  - Hacktivism
KW  - Clicktivism
KW  - Slacktivism
KW  - Playful activism
TI  - Evolution of digital activism on social media: opportunities and challenges
T2  - Evolución del activismo digital en los medios sociales: oportunidades y retos
DO  - 10.3145/epi.2023.may.03
ER  -