TY - GEN AU - Pérez Escolar, Marta AU - Tapia Frade, Alejandro José AU - Lozano Delmar, Javier A4 - Marketing y Comunicación PY - 2020 SN - 0211-2175 SN - 2340-5236 UR - http://hdl.handle.net/10498/30008 AB - The digital platforms for citizen mobilisation host a multitude of protest petitions with different purposes and intentions. In this complex and pluralistic context, this study analyses the success of citizen-driven initiatives on Change.org Spain,... LA - eng PB - UNIV AUTONOMA BARCELONA TI - Cultural activism : A content analysis of popular culture petitions on Change.org Spain DO - 10.5565/REV/ANALISI.3271 ER -