TY  - GEN 
AU  - Fernández Gómez, Jorge David
AU  - Hernández-Santaolalla, Víctor
AU  - Sanz Marcos, Paloma
A4  - Marketing y Comunicación
PY  - 2018
SN  - 0719-3661
UR  - http://hdl.handle.net/10498/30089
AB  - Social media has been a participant of the growth of the role of the influencer as a new model of opinion leader who combines personal branding with a prescriber role, including messages with political content. In this context, this research has...
LA  - eng
PB  - Pontificia Universidad Católica de Chile
KW  - opinion leader
KW  - social media
KW  - ideologeme
KW  - political communication
KW  - personal branding
TI  - Influencers, personal branding and political ideology on Twitter
T2  - Influencers, marca personal e ideología política en Twitter
DO  - 10.7764/cdi.42.1348
ER  -