TY  - GEN 
AU  - Pineda, A.
AU  - Sanz Marcos, Paloma
AU  - Gordillo-Rodríguez, M.T.
A4  - Marketing y Comunicación
PY  - 2020
SN  - 1469-5405
UR  - http://hdl.handle.net/10498/30119
AB  - Abstract
        Iconic brands
        Cultural branding and ideology
        Research object and aims
        Method
        Results
        Discussion and conclusion
        Acknowledgements
        Declaration of conflicting interests
    ...
LA  - eng
PB  - Sage
KW  - branding
KW  - Cultural branding
KW  - Iconic brands
KW  - Ideology
TI  - Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand
DO  - 10.1177/1469540519899977
ER  -