TY  - GEN 
AU  - Caro Castaño, Lucía
AU  - Marín Dueñas, Pedro Pablo
AU  - García Osorio, Javier
A4  - Marketing y Comunicación
PY  - 2024
SN  - 1989-872X
UR  - http://hdl.handle.net/10498/30264
AB  - The influence of social media culture on political communication has led to the emergence of the influencer-politician narrative as the adaptation of the celebrity-politician to the medium. This paper
analyses the communication of the politician...
LA  - eng
KW  - Political communication
KW  - celebrity politics
KW  - Instagram
TI  - The influencer-politician narrative and his/her fandom. The case of Isabel Díaz Ayuso and the ayusers on Instagram
T2  - La narrativa del político-influencer y su fandom. El caso de Isabel Díaz Ayuso y los ayusers en Instagram
DO  - 10.14198/MEDCOM.25339
ER  -