TY - CHAP AU - Vargas Sánchez, Alfonso AU - Moral Moral, María A4 - Marketing y Comunicación PY - 2019 SN - 978-85-9559-147-9 UR - http://hdl.handle.net/10498/30673 AB - This chapter presents the characteristics and peculiarities of socalled "Halal food" and its role as a key element for the development of Halal tourism worldwide. Thus, we proceed to clarify the term "Halal tourism" as a previous step to examining... LA - eng PB - Centro de Comunicação, Turismo e Artes (CCTA), Universidade Federal da Paraíba (Brasil) KW - Halal tourism KW - Halal food TI - Halal tourism: the importance of halal food ER -