TY - GEN AU - Ravina Ripoll, Rafael AU - Robina Ramírez, Rafael AU - Ortiz Urbina-Criado, Marta A4 - Organización de Empresas PY - 2023 SN - 14601060 UR - http://hdl.handle.net/10498/31099 AB - Purpose – There has recently been much interest in analysing the creation of personalised tourism services and studying their effect on organisations. However, there still needs to be more work in analysing their effect on happiness and the role that... LA - eng PB - Emerald KW - Happiness KW - Emotions KW - Innovative services KW - Tourism services KW - SEM TI - How can tourism managers' happiness be generated through personal and innovative tourism services? ER -