TY  - GEN 
AU  - Jiménez-Marín, Gloria
AU  - Sanz Marcos, Paloma
AU  - García-Medina, Irene
AU  - Farias Coelho, Patricia Margarida
A4  - Marketing y Comunicación
PY  - 2020
SN  - 1865-7923
UR  - http://hdl.handle.net/10498/31269
AB  - Abstract—In these days of online commerce, we need to know the real behavior
of consumers in physical stores: the points of sale must anticipate the purchasing
decisions of consumers in order to be able to offer the best buying experience
as well...
LA  - eng
PB  - International Journal of Interactive Mobile Technologies
KW  - Advertising
KW  - big data
KW  - communication
KW  - textile
KW  - retail
KW  - smart data
TI  - How Big Data Collected Via Point of Sale Devices in Textile Stores in Spain Resulted in Effective Online Advertising Targeting
DO  - 10.3991/IJIM.V14I13.14359
ER  -