TY  - GEN 
AU  - Gutiérrez-Rodríguez, Pablo
AU  - Cuesta-Valiño, Pedro
AU  - Ravina Ripoll, Rafael
AU  - García-Henche, Blanca
A4  - Organización de Empresas
PY  - 2023
SN  - 0025-1747
UR  - http://hdl.handle.net/10498/31279
AB  - Purpose – The objective of this paper is to define a structural equation model (SEM) that examines howfashion consumers’ expectations of consumer brand engagement (CBE) influence purchase intention, both directly and through consumer happiness as a...
LA  - eng
PB  - Emerald
KW  - Purchase intention
KW  - Consumer brand engagement
KW  - Fashion
KW  - Consumer happiness
KW  - SEM model
TI  - Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness
DO  - 10.1108/MD-04-2023-0541
ER  -