TY  - GEN 
AU  - Galiano Coronil, Araceli
AU  - Blanco-Moreno, Sofía
AU  - Tobar-Pesantez, Luis-Bayardo
AU  - Gutiérrez-Montoya, Guillermo Antonio
A4  - Marketing y Comunicación
PY  - 2023
SN  - 0262-1711
UR  - http://hdl.handle.net/10498/31466
AB  - Purpose – This study aims to analyze communication from the perspective of social marketing, positive
emotions, and the topics chosen by Spanish tourist destinations to show their destination image. Additionally,
this research shows a message...
LA  - eng
PB  - Emerald Publishing Limited
KW  - Social marketing
KW  - Twitter
KW  - CHAID
KW  - Tourism destination,
KW  - Sustainable tourism
KW  - Happiness
TI  - Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability
DO  - 10.1108/JMD-04-2023-0131
ER  -