TY  - GEN 
AU  - Cruces Montes, Serafín Jesús
AU  - Paramio Leiva, Alberto
AU  - Gómez Carmona, Diego
AU  - Zayas García, Antonio
A4  - Marketing y Comunicación
A4  - Psicología
PY  - 2023
SN  - 2158-2440
UR  - http://hdl.handle.net/10498/32340
AB  - Wine is a fundamental cultural and economic asset for Spain and other European’s countries. Understanding the consumer behavior is of great importance in designing marketing strategies to promote and encourage a product purchase. This research...
LA  - eng
PB  - SAGE Publications Inc.
KW  - attitudes
KW  - consumer
KW  - scale
KW  - validation
KW  - wine
TI  - Wine Attitude Scale for Consumer Research (WASCR): Scale Development and Validation in Spanish Population
DO  - 10.1177/21582440231219158
ER  -