TY  - GEN 
AU  - Palomo-Domínguez, Isabel
AU  - Elías Zambrano, Rodrigo
AU  - Álvarez Rodríguez, Víctor
A4  - Marketing y Comunicación
PY  - 2023
SN  - 2071-1050
UR  - http://hdl.handle.net/10498/32542
AB  - Vinted is a free digital sharing economy platform where individuals buy and sell secondhand
apparel. It is an example of industry 4.0 that promotes an innovative and successful business
model while favoring sustainable fashion consumption. Gen Z...
LA  - eng
PB  - MDPI
KW  - Gen Z
KW  - sustainable fashion
KW  - sharing economy
KW  - industry 4.0
KW  - vinted
KW  - eco-friendly
KW  - consumption behavior
KW  - brand attributes
KW  - brand strategy
KW  - focus group
TI  - Gen Z’s Motivations towards Sustainable Fashion and Eco-Friendly Brand Attributes: The Case of Vinted
DO  - 10.3390/SU15118753
ER  -