TY  - GEN 
AU  - Galiano Coronil, Araceli
AU  - Alcedo Velázquez, Marina Yong
AU  - Blanco-Moreno, Sofía
AU  - Tobar-Pesantez, Luis-Bayardo
A4  - Marketing y Comunicación
PY  - 2024
SN  - 2662-9992
UR  - http://hdl.handle.net/10498/32612
AB  - The role of Non-Governmental Organizations (NGOs) in disseminating and protecting children’s rights is fundamental by increasing society’s knowledge about the reality that children face, thus mobilizing citizen attention. In this paper, we present an...
LA  - eng
PB  - Springer Nature
TI  - Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter
DO  - https://doi.org/10.1057/S41599-024-02611-7
ER  -