TY  - GEN 
AU  - Sánchez Jiménez, Miguel Ángel
AU  - Gómez Carmona, Diego
AU  - Moral Moral, María
A4  - Marketing y Comunicación
PY  - 2024
SN  - 2212-571X
UR  - http://hdl.handle.net/10498/32740
AB  - The emergence and rise of social media have affected how companies address consumers, taking particular
relevance in some sectors, such as hospitality. Despite this importance in the research literature, there needs to be
more delimitation and...
LA  - eng
KW  - Social media
KW  - Hospitality
KW  - Bibliometric analysis
KW  - Web of science
KW  - SciMAT
TI  - Evolution of the impact of social media in hospitality: A bibliometric analysis
DO  - 10.1016/j.jdmm.2024.100868
ER  -