TY  - GEN 
AU  - Galiano Coronil, Araceli
AU  - Ravina Ripoll, Rafael
AU  - Cano Tenorio, Rafael
AU  - Tobar-Pesantez, Luis-Bayardo
A4  - Organización de Empresas
PY  - 2024
SN  - 1741-5187
UR  - http://hdl.handle.net/10498/32999
AB  - This paper means to explore the X profile @fbiodiversidad to 
compare the number of messages published by this user with the public 
reaction according to the themes, social marketing and emotional connotation 
and to check whether there are themes...
LA  - eng
PB  - Indersciences publishers
KW  - biodiversity
KW  - social marketing
KW  - X
KW  - communication
KW  - happiness management
TI  - Exploring X as a social marketing and happiness management instrument for biodiversity
DO  - 10.1504/IJMDM.2024.10056818
ER  -