TY  - GEN 
AU  - Galiano Coronil, Araceli
AU  - Blanco-Moreno, Sofía
AU  - Tobar-Pesantez, Luis-Bayardo
A4  - Marketing y Comunicación
PY  - 2024
SN  - 2050-7283
UR  - http://hdl.handle.net/10498/33446
AB  - Background With the increasing role of the Internet and social media, there are more significant opportunities
for employees to express their opinions about the companies they work for more directly. A recognized job review
website is Glassdoor.com,...
LA  - eng
PB  - Springer Nature
KW  - Social marketing
KW  - Happiness management
KW  - Laboral satisfaction
KW  - Glassdoor
KW  - Text mining
TI  - Social marketing and happiness in employment. Evidences from Glassdoor
DO  - 10.1186/s40359-024-01882-8
ER  -