TY  - GEN 
AU  - López-Iglesias, Matías
AU  - Tapia Frade, Alejandro José
AU  - Carreño Villada, José Luis
A4  - Marketing y Comunicación
PY  - 2024
SN  - 2695-9631
UR  - http://hdl.handle.net/10498/33894
AB  - Analysis of the visual identity of 40 contemporary art museums, observing their digital presence. 27 characteristic variables of the Se icon were identified, contrasting its visual presence on social networks and the web. The main results indicate the...
LA  - eng
PB  - VisualCOM Scientific Publications
KW  - Contemporary Art
KW  - Internet
KW  - Museums
KW  - Social Networks
KW  - Visual identity
KW  - Web
TI  - Visual Identity of Contemporary Art Museums on Facebook, Instagram and WebA Comparative Analysis
DO  - 10.62161/revvisual.v16.5213
ER  -