TY  - CHAP 
AU  - Blanco-Moreno, Sofía
AU  - Torres-Reynoso, Oliver
AU  - Galiano Coronil, Araceli
AU  - Ravina Ripoll, Rafael
A4  - Marketing y Comunicación
A4  - Organización de Empresas
PY  - 2025
SN  - 979-8-3693-3057-9
UR  - http://hdl.handle.net/10498/33942
AB  - This chapter sets the stage for a comprehensive exploration of how social marketing strategies employed by companies can influence individuals' motivation to enhance their leadership communication skills. Employing a quantitative approach, it surveys...
LA  - eng
PB  - IGI GLOBAL
KW  - Empowering Leaders
KW  - Social Marketing
TI  - Empowering Leaders: A Transformative Impact of Social Marketing on Communication Skills
ER  -