TY - GEN AU - Cos Ruiz, Francisco Javier de A4 - Filología PY - 2024 SN - 2529-9824 UR - http://hdl.handle.net/10498/34150 AB - Introduction: This paper explains the genesis, development and compilation of the results of a didactic experience carried out as a teaching innovation project for the sole Spanish language subject in Advertising and Public Relations, a degree ... LA - eng PB - EPSIR KW - communicative skills KW - orality KW - writing KW - media KW - information andcommunication technologies KW - reading comprehension KW - oral expression KW - discursive genres TI - The action-oriented approach through adidactic experience of oralisation of written informative texts from the media T2 - El enfoque orientado a la acción a través de una experiencia didáctica de oralización de textos escritos informativos de los medios de comunicación DO - 10.31637/epsir-2024-604 ER -